Do you remember?

• Main Authors: Chia, Belinda Siyi, Tan, Gracia En Qi, Soh, Hannah Li Lin, Tan, Valerie Si Qi
• Other Authors: Edmund Lee Wei Jian
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Social Sciences; Social sciences; Communication
• Online Access: https://hdl.handle.net/10356/174460
• Institution: Nanyang Technological University

Do You Remember? was a health communications campaign dedicated to raising awareness of dementia and promoting dementia risk reduction behaviours among future seniors aged 50 to 64 and their immediate family members in Singapore. Recognising the common misconception that dementia is a normal part of ageing, the team aimed to raise knowledge levels of dementia and dispel its misconceptions, while promoting the adoption of risk reduction behaviours. With a unique focus on future seniors, a critical yet often overlooked demographic in dementia-related initiatives, the campaign recognises the significance of lifestyle choices in influencing dementia onset during this pivotal life stage. Hence, it strives to empower individuals to adopt healthy lifestyle practices that reduce their risk of cognitive decline. The campaign utilised a combination of online and offline outreach efforts to educate future seniors and their families about dementia and cultivate positive attitudes towards dementia and dementia risk reduction. It then sought to facilitate actual behaviour adoption. Developed with the support of various community partners, the campaign featured a three-day physical exhibition which drew over 300 visitors. Post-campaign evaluation results revealed significant increases in knowledge levels of future seniors by approximately 15%, positive attitudes by 8%, and behaviour adoption by 4%. These scores are indicative of the campaign's success in establishing a solid knowledge foundation and fostering positive attitudes in shaping dementia risk reduction behaviours among our target audience. This paper details the campaign’s research, development, execution, and evaluation, offering insights and recommendations for future related initiatives.