The effect of children's voice on intertemporal decision making: a behavioural economics experimental study

• Main Authors: Ong, Tulip Yu Lay, Tan, Jerell Yong Jun, Tan, John Zhu En
• Other Authors: He Tai-Sen
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Social Sciences; Intertemporal decision; Children's voices; Behavioural economics
• Online Access: https://hdl.handle.net/10356/175593
• Institution: Nanyang Technological University

Financial institutions often use children and their voices in their campaigns to encourage people to save. Similarly, the literature on trustworthiness and cuteness all point to the possibility that children’s voices could encourage people to be more patient. However, there has yet to be any study o...