Who is using ChatGPT and why? Extending the unified theory of acceptance and use of technology (UTAUT) model

Who is using ChatGPT and why? Extending the unified theory of acceptance and use of technology (UTAUT) model

Introduction. Since its public launch, ChatGPT has gained the world's attention, demonstrating the immense potential of artificial intelligence. Method. To explore factors influencing the adoption of ChatGPT, we ran structural equation modelling to test the unified theory of acceptance and use...

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Bibliographic Details
Main Authors: Lee, Sangwon, Jones-Jang, S. Mo, Chung, Myojung, Kim, Nuri, Choi, Jihyang
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2024
Subjects:
Social Sciences
ChatGPT
UTAUT model
Online Access:https://hdl.handle.net/10356/175618
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Institution: Nanyang Technological University
Language: English

Internet

https://hdl.handle.net/10356/175618

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