Impact of internet on publishing and marketing of books.

This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.

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Bibliographic Details
Main Author:	Tay, Lee Ling.
Other Authors:	Suliman Hawamdeh
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade
Online Access:	http://hdl.handle.net/10356/1763
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1763
record_format	dspace
spelling	sg-ntu-dr.10356-17632019-12-10T12:27:36Z Impact of internet on publishing and marketing of books. Tay, Lee Ling. Suliman Hawamdeh Wee Kim Wee School of Communication and Information DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances. Master of Science (Information Studies) 2008-09-10T08:36:02Z 2008-09-10T08:36:02Z 2003 2003 Thesis http://hdl.handle.net/10356/1763 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade
spellingShingle	DRNTU::Business::Industries and labor DRNTU::Library and information science::Book industries and trade Tay, Lee Ling. Impact of internet on publishing and marketing of books.
description	This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.
author2	Suliman Hawamdeh
author_facet	Suliman Hawamdeh Tay, Lee Ling.
format	Theses and Dissertations
author	Tay, Lee Ling.
author_sort	Tay, Lee Ling.
title	Impact of internet on publishing and marketing of books.
title_short	Impact of internet on publishing and marketing of books.
title_full	Impact of internet on publishing and marketing of books.
title_fullStr	Impact of internet on publishing and marketing of books.
title_full_unstemmed	Impact of internet on publishing and marketing of books.
title_sort	impact of internet on publishing and marketing of books.
publishDate	2008
url	http://hdl.handle.net/10356/1763
_version_	1681042726368313344

Impact of internet on publishing and marketing of books.

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