Impact of internet on publishing and marketing of books.

• المؤلف الرئيسي: Tay, Lee Ling.
• مؤلفون آخرون: Suliman Hawamdeh
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor; DRNTU::Library and information science::Book industries and trade
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1763

This dissertation gives an overview of the book publishing industry, discusses the traditional characteristics of marketing of books in the different segments of the industry and the new areas that are emerging as a result of technological advances.