Novak: navigating identity in a commodified reality

• Main Author: Tan, Nicole YingLi
• Other Authors: Ng Ee Ching, Candice
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2024
• Subjects: Arts and Humanities; Graphic design; Speculative design; Design futures; Branding; Editorial design; Interactive installation; Packaging; Web design; Consumerism; Authenticity; Alienation of self; Commodification; Late-stage capitalism; Privatisation; Critical theory; Control; Illusion of choice; Material desire
• Online Access: https://hdl.handle.net/10356/177482
• Institution: Nanyang Technological University

The pervasive influence of capitalist structures, characterized by an extensive control over individuals and the commodification on of nearly all facets of existence, engenders a profound loss in the sense of authenticity and a pervasive alienation from our true selves. In an era of hyper-consumeri...