Business Attachment Report Diethelm (s) Pte Ltd - healthcare division.

• Main Author: Ting, Andrew Kok Liang.
• Other Authors: Nanyang Business School
• Format: Professional Attachment (PA)
• Language: English
• Published: 2009
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/17810
• Institution: Nanyang Technological University

In the course of my attachment to Diethelm's Healthcare division, I have conducted a consumer survey on paediatric vitamins. The purpose of the survey is to study into the feasibility of adding a new line of paediatric vitamins (Flintstones) into its existing Bugs Bunny's range. The results of the survey are in favor of the decision to complement Bugs Bunny with Flintstones. The management has also requested a work study to be conducted to substantiate its claim of guaranteed delivery within 24 hours. The average total time taken of the 47 orders under surveyed is well below the 24 hours claim made by the management. In addition to the above projects undertaken, I have also been exposed to other aspects of sales and managerial functions. The attachment has been a valuable experience for me, and I believe it would be useful to me in my future career as a marketer.