The promises and challenges toward mass customization of healthcare services

• Main Authors: Ma, Shuang, Zhang, Xiaojin, Chen, Songlin
• Other Authors: School of Mechanical and Aerospace Engineering
• Format: Article
• Language: English
• Published: 2024
• Subjects: Engineering; Mass customization; Healthcare services
• Online Access: https://hdl.handle.net/10356/179722
• Institution: Nanyang Technological University

The healthcare industry is confronted with the challenge to offer an increasing variety of healthcare services while in the meantime controlling rapidly increasing healthcare costs. Mass customization has been proven to be an effective strategy to fulfill customers’ individual specific needs with hi...