Persuasion for protection: an analysis of online safety videos on YouTube

• Main Authors: Huang, Liuyu, Goh, Dion Hoe-Lian, Yin, Stella Xin
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2024
• Subjects: Social Sciences; Public service announcements; Online safety
• Online Access: https://hdl.handle.net/10356/180551
• Institution: Nanyang Technological University

Purpose: Public service announcements (PSAs) have been shown to be effective instruments that raise awareness, educate society, and change behaviors and attitudes. Many governments and organizations have utilized PSAs on social media to promote online safety among children and youth. However, we hav...