Perceived credibility of information on e-commerce websites.

This study is to examine how a broad range of factors affect consumers’ perception of web credibility in E-Commerce websites.

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Bibliographic Details
Main Author: Lim, David Chee Keong.
Other Authors: Yeung, Christopher Kwok Tung
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/1811
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Institution: Nanyang Technological University