Political meme use can lead to political intolerance: evidence from a panel study

Humor as a communication instrument can be used to define social hierarchy and intergroup relationships. Using a 2-wave panel survey collected from Hong Kong, we show that social media political meme use leads to political intolerance. Social media political meme use, associated with consuming socia...

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Bibliographic Details
Main Authors: Masood, Muhammad, Ahmed, Saifuddin, Moskovljevic, Milos, Tuzov, Viktor, Skoric, Marko
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2025
Subjects:
Online Access:https://hdl.handle.net/10356/182484
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Institution: Nanyang Technological University
Language: English