Parasocial relationships: the role of implicit and explicit affiliation motivation in the maintenance of bonds with celebrities and fictional characters in lonely individuals

• Main Author: Ng, Jazzlyn Zi Qing
• Other Authors: Ring Joyce Pang Shu Min
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2025
• Subjects: Social Sciences; Parasocial relationships; Loneliness; Explicit affiliation motivation; Implicit affiliation motivation; Relatedness need satisfaction
• Online Access: https://hdl.handle.net/10356/183715
• Institution: Nanyang Technological University

The present study investigated the moderating effect of explicit and implicit need for affiliation (n Affiliation) on the relationship between loneliness and parasocial relationship (PSR) engagement with media figures, namely celebrities and fictional characters. We also explored whether PSR engagem...