Parasocial relationships: the role of implicit and explicit affiliation motivation in the maintenance of bonds with celebrities and fictional characters in lonely individuals

Parasocial relationships: the role of implicit and explicit affiliation motivation in the maintenance of bonds with celebrities and fictional characters in lonely individuals

The present study investigated the moderating effect of explicit and implicit need for affiliation (n Affiliation) on the relationship between loneliness and parasocial relationship (PSR) engagement with media figures, namely celebrities and fictional characters. We also explored whether PSR engagem...

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Bibliographic Details
Main Author: Ng, Jazzlyn Zi Qing
Other Authors: Ring Joyce Pang Shu Min
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2025
Subjects:
Social Sciences
Parasocial relationships
Loneliness
Explicit affiliation motivation
Implicit affiliation motivation
Relatedness need satisfaction
Online Access:https://hdl.handle.net/10356/183715
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https://hdl.handle.net/10356/183715

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