The magic of storytelling : learning the craft at Millward Brown.

• Main Author: Huynh, Kim Phong.
• Other Authors: Marko M Skoric
• Format: Professional Internship (PI)
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/18726
• Institution: Nanyang Technological University

This report documents the learning journey of an intern at Millward Brown, one of the world’s top ten research agencies. As part of the curriculum structure, third year Communication Studies students at Wee Kim Wee School of Communication and Information are required to undergo a 24-week Professiona...