Network effect in adoption and use of online social network sites : the case of Facebook.

• Main Authors: Teo, J-en., Seng, Seraphina Qian Ru.
• Other Authors: Fu Wei-Jen, Wayne
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/18759
• Institution: Nanyang Technological University

The propagation of online social network sites (SNSs) is transforming the way people form and live their social lives. The formation of social networks is typically driven by “network effect” because individuals’ responses to social networks are interdependent on one another’s. For the benefit of so...