Impact of advertising on materialism among Chinese college students
There is a concern that young people in China are becoming more materialistic than before. Advertising and peer influence have long been identified as two important factors that have impacts on young people’s materialism. In this study, I use the influence-of-presumed-influence model (Gunther &...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/18868 |
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| Institution: | Nanyang Technological University |
| Language: | English |