The new IBM marketing framework 2007.
This paper analyses the new organisational framework for the different marketing departments within IBM. The aim of the paper is to describe the new organisation model, to place it within the theories and to evaluate the effectiveness of the new model. Initially the company IBM and its organisation...
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| Main Author: | |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/19338 |
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| Institution: | Nanyang Technological University |
| Language: | English |