A study of the factors that determine product development success in a firm
The development of new products is a high-risk but potentially very rewarding venture. Few businesses can rely on yesterday products to ensure competitive success. In recent years, many companies have attempted to update their product ranges by merging with or acquiring other businesses. However, th...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2009
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| Online Access: | http://hdl.handle.net/10356/19912 |
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| Institution: | Nanyang Technological University |
| Language: | English |