Business prospects of a virtual book exhibition in Singapore.

• Main Authors: Koh, Jasmine Sok Khoong., Lee, Kin Seng., Lek, Lee Eng.
• Other Authors: Arthur, Lee Gilbert
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Information technology::Electronic commerce
• Online Access: http://hdl.handle.net/10356/20033
• Institution: Nanyang Technological University

This dissertation seeks to evaluate the business prospect of organising a virtual book exhibition on the Internet in conjunction with a physical fair. The approach to the research is twofold. First, it gathers general feedback on publishers' and consumers' interest to participate in a virt...