ABC Publishing Co. Ltd. : a case study of a company in the process of change.

This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since.

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Bibliographic Details
Main Author:	Chan, Ying Lock.
Other Authors:	Gibbons, Patrick
Format:	Theses and Dissertations
Language:	English
Published:	2009
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/20092
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-20092
record_format	dspace
spelling	sg-ntu-dr.10356-200922024-01-12T10:24:26Z ABC Publishing Co. Ltd. : a case study of a company in the process of change. Chan, Ying Lock. Gibbons, Patrick Nanyang Business School DRNTU::Business::Industries and labor This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since. Master of Business Administration (Hospitality and Tourism Management) 2009-12-14T08:16:44Z 2009-12-14T08:16:44Z 1995 1995 Thesis http://hdl.handle.net/10356/20092 en NANYANG TECHNOLOGICAL UNIVERSITY 106 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Chan, Ying Lock. ABC Publishing Co. Ltd. : a case study of a company in the process of change.
description	This is a case study of ABC Publishing Co. Ltd., an established 25 year old publisher of travel guidebooks based in Singapore whose average copies per title sold plateaued five years ago and has been gradually falling since.
author2	Gibbons, Patrick
author_facet	Gibbons, Patrick Chan, Ying Lock.
format	Theses and Dissertations
author	Chan, Ying Lock.
author_sort	Chan, Ying Lock.
title	ABC Publishing Co. Ltd. : a case study of a company in the process of change.
title_short	ABC Publishing Co. Ltd. : a case study of a company in the process of change.
title_full	ABC Publishing Co. Ltd. : a case study of a company in the process of change.
title_fullStr	ABC Publishing Co. Ltd. : a case study of a company in the process of change.
title_full_unstemmed	ABC Publishing Co. Ltd. : a case study of a company in the process of change.
title_sort	abc publishing co. ltd. : a case study of a company in the process of change.
publishDate	2009
url	http://hdl.handle.net/10356/20092
_version_	1789483110970163200

ABC Publishing Co. Ltd. : a case study of a company in the process of change.

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