Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).

• Main Author: Loo, Wendy Siu Ho.
• Other Authors: Gibbons, Patrick
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/20107
• Institution: Nanyang Technological University

I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and the...