Re-engineering a real estate marketing process.

• Main Authors: Kuladeva Kulathungam., Ho, Angeline Soo Keat.
• Other Authors: Neo, Boon Siong
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Product management
• Online Access: http://hdl.handle.net/10356/20136
• Institution: Nanyang Technological University

The twenty first century is less than a decade away and the business community have been and are constantly facing numerous challenges to the way they carry out their activities. The realisation of the need to revolutionise work processes have strengthened as organisations become aware of the power of information technology. This influence if IT on the organisation and its ability to survive and its capacity to prosper beyond the century should be guided by principles that stress quantum improvement and not mere incremental improvement.