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Competition in the airline industry is characterised by strategic positioning through the use of computerised systems which co-ordinated operations, managed inventory, and link the airline to the market. Computerised reservation systems are fast evolving from their role as airline productivity tools...

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Bibliographic Details
Main Authors: Chan, Eng Guan., Lu, Cheng Nee.
Other Authors: Neo, Boon Siong
Format: Theses and Dissertations
Language:English
Published: 2009
Subjects:
Online Access:http://hdl.handle.net/10356/20172
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Institution: Nanyang Technological University
Language: English
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Summary:Competition in the airline industry is characterised by strategic positioning through the use of computerised systems which co-ordinated operations, managed inventory, and link the airline to the market. Computerised reservation systems are fast evolving from their role as airline productivity tools into highly functional, increasingly user friendly global distribution systems with significant implications for all participants in the travel service industry.