Business strategy formulation for a US-based subsidiary of a Singapore company.

• Main Authors: Kuan, Yeh Sheng., Lim, Shirley Lian Ngoh.
• Other Authors: Shoba Sasidharan Das
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/20210
• Institution: Nanyang Technological University

This dissertation is a consultancy project commissioned by Jurong Aerospace or "JAS". The primary objective of this project is to recommend a business strategy for American Aerospace or "AAS", its wholly-owned, US-based subsidiary (see Appendix 1 for organization structure). This...