Setting up a factory in Penang : an integrated approach to total business planning for a construction based SME seeking to diversify into contract manufacturing in Malaysia.

• Main Author: Wong, Yew Cheong.
• Other Authors: Hessan Ahmed Quazi
• Format: Theses and Dissertations
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Operations management::Business planning; DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/20250
• Institution: Nanyang Technological University

This project is based on an actual Singapore-based Small and Medium Enterprise's attempt to diversify its operations into contract manufacturing via the set up of a factory in Penang - Prai.