A study on competitive intelligence related activities in SMEs in Singapore.
In a highly competitive global business environment, businesses in Singapore not only have to compete with local competitors, they have to compete with international companies for m arket share. In rder to compete, businesses will need intelligence about their competitors and the environment in whi...
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Format: | Theses and Dissertations |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/2051 |
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Institution: | Nanyang Technological University |