Localisation of cable television programmes in Southeast Asia.

This research is a heuristic study of 'localisation' as espoused by three international cable channels — HBO Asia, Discovery Asia and MTV Southeast Asia, across Southeast Asia in general and in the Philippines, Singapore and Thailand, in particular. In providing a better understanding of h...

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Bibliographic Details
Main Author:	Yeo, Ai Hoon.
Other Authors:	Hukill, Mark
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
Online Access:	http://hdl.handle.net/10356/2071
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-20712019-12-10T13:17:25Z Localisation of cable television programmes in Southeast Asia. Yeo, Ai Hoon. Hukill, Mark Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies This research is a heuristic study of 'localisation' as espoused by three international cable channels — HBO Asia, Discovery Asia and MTV Southeast Asia, across Southeast Asia in general and in the Philippines, Singapore and Thailand, in particular. In providing a better understanding of how these channels serve the markets within the socio-political and economic framework of the region, the goal of the study is to unravel how the 'localisation' programming strategies add to the television content portrait in Southeast Asia in an age of internationalisation of structures, ownership and technologies. Master of Communication Studies 2008-09-10T08:39:00Z 2008-09-10T08:39:00Z 2000 2000 Thesis http://hdl.handle.net/10356/2071 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
spellingShingle	DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies Yeo, Ai Hoon. Localisation of cable television programmes in Southeast Asia.
description	This research is a heuristic study of 'localisation' as espoused by three international cable channels — HBO Asia, Discovery Asia and MTV Southeast Asia, across Southeast Asia in general and in the Philippines, Singapore and Thailand, in particular. In providing a better understanding of how these channels serve the markets within the socio-political and economic framework of the region, the goal of the study is to unravel how the 'localisation' programming strategies add to the television content portrait in Southeast Asia in an age of internationalisation of structures, ownership and technologies.
author2	Hukill, Mark
author_facet	Hukill, Mark Yeo, Ai Hoon.
format	Theses and Dissertations
author	Yeo, Ai Hoon.
author_sort	Yeo, Ai Hoon.
title	Localisation of cable television programmes in Southeast Asia.
title_short	Localisation of cable television programmes in Southeast Asia.
title_full	Localisation of cable television programmes in Southeast Asia.
title_fullStr	Localisation of cable television programmes in Southeast Asia.
title_full_unstemmed	Localisation of cable television programmes in Southeast Asia.
title_sort	localisation of cable television programmes in southeast asia.
publishDate	2008
url	http://hdl.handle.net/10356/2071
_version_	1681038623937396736

Localisation of cable television programmes in Southeast Asia.

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