发展与突破 ：新加坡讲华语运动的宣传方式 = The publicity methods employed in Singapore’s Speak Mandarin Campaign : developments and breakthroughs

• Main Author: 郑秀方 Tay, Xiu Fang
• Other Authors: Lee Guan Kin
• Format: Final Year Project
• Language: Chinese
• Published: 2010
• Subjects: DRNTU::Humanities::Language::Chinese
• Online Access: http://hdl.handle.net/10356/21190
• Institution: Nanyang Technological University

本文探讨历年讲华语运动的宣传方式、活动内容，及其在推广华语的成效，并且特别深入分析2009年华语运动有关宣传的种种事项。通过比较2009年与历年讲华语运动，我们将可以预料该运动在未来的推动与发展。This thesis discusses how various tools and media have been used in Singapore’s Speak Mandarin Campaign through the years, and evaluates their effectiveness in promoting the language. Special attention...