Cultural priming effect in dyadic negotiation.

• Main Author: Fu, Ho Ying.
• Other Authors: School of Humanities and Social Sciences
• Format: Research Report
• Published: 2008
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/2153
• Institution: Nanyang Technological University

By proposing that cultural values and norms can be deemed to provide members of a cultural group with scripts and schemas, we study the situational activation of American or Chinese cultural symbolic materials on Singaporean Chinesees choice of negotiation tactics and behaviors. It is proposed that...