Web usage mining for web personalization
With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. Various web services have been developed to assist users' web browsing activities. However, the existing web services provided are far from sa...
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | https://hdl.handle.net/10356/2586 |
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| Institution: | Nanyang Technological University |
| Summary: | With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. Various web services have been developed to assist users' web browsing activities. However, the existing web services provided are far from satisfactory to support the needs of di®erent users. One possible solution to solve this problem is web personalization, which aims to customize the content and structure of a website to the needs of specific users by taking advantage of the knowledge acquired from the analysis of users' access behaviors. |
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