Illegal music downloading in Singapore from a behavioural economics perspective.
This paper explores the motivation behind illegal music downloading in Singapore from a behavioural economic perspective. The individual’s illegal downloading activities can be likened to cheating the record companies by a small amount. As suggested by behavioural economists such as Dan Ariely, p...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/35239 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper explores the motivation behind illegal music downloading in Singapore from a
behavioural economic perspective. The individual’s illegal downloading activities can be
likened to cheating the record companies by a small amount. As suggested by
behavioural economists such as Dan Ariely, people’s decision to cheat by ‘a bit’ is
determined by the internal and external rewards mechanism and they can increase the
internal rewards by framing their actions in a more favourable manner. We will test
whether this holds in the case of illegal music downloading by examining the impact of
categorization on individual’s decision to download songs illegally.
Data was collected through surveys and focus groups to have a look into people’s mind
on illegal music downloading ex-ante. An experiment was also conducted to observe the
impact of categorization ex-post.
Using the findings, policy recommendations were put forward to change the incentive
structure of illegal music downloading. |
|---|