Global brand value and company size as a financial performance indicator.

• Main Authors: Goh, Maybeline Yen Qing., Woo, Biyi., Chew, Malcolm Shee Koon.
• Other Authors: Borriboon Thubthimthong
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Management::Intellectual capital
• Online Access: http://hdl.handle.net/10356/35481
• Institution: Nanyang Technological University

This original and independent research delves into one of the most influential topics in recent times – the use of brand value as a financial performance indicator. A firm’s financial performance is often the outcome of a complex interaction of forces within the firm, as well is with its external en...