Globalised Singapore brand : a study on Singapore Changi Airport's competitiveness.

In the dynamic aviation industry, airports are continually implementing new strategies to strengthen their position as an air hub. With major trends such as deregulation and the rise of Low-Cost Carriers (LCCs) changing the aviation industry landscape, it is imperative for airports to adapt quickly...

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Bibliographic Details
Main Authors: Chu, Marvin Puay Kiat., Tan, Wan Ling., Ho, Mei Xian.
Other Authors: Wan Chew Yoong
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35528
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Institution: Nanyang Technological University
Language: English