Strategies for sustaining business vitality in international wholesale and retail trade : the case of a small company in Singapore

• Main Authors: Avni Dhanvantry Shah, Wang, Shu Li, Lim, Stefanie Qinwen
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/35536
• Institution: Nanyang Technological University

The wholesale and retail trade is an important contributor to Singapore’s GDP. Small medium enterprises (SMEs) in this industry make up 32% of the total SMEs in Singapore. However, the large number of cessations of companies in the wholesale and retail trade attests to the importance of understandin...