The effects of online brand trust on e-satisfaction in low-cost carriers : a Singapore context.

The low-cost carrier (LCC) or budget airlines industry in Singapore has seen a dramatic increase in demand for its services from both leisure and business travelers. The purpose of this research is to explore the importance of online brand trust for the local LCC industry and its consequences, speci...

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Bibliographic Details
Main Authors: Tan, Melvin Wei Yang., Koh, Lay Ling., Wong, Ivy Su Yen.
Other Authors: Hooi Den Huan
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35537
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Institution: Nanyang Technological University
Language: English