Exploring audience fragmentation and polarization in the Singaporean cable tv market.

• Main Author: Heng, Victor Whoo Kai.
• Other Authors: Schaefer
• Format: Theses and Dissertations
• Published: 2010
• Subjects: DRNTU::Social sciences::Mass media::Broadcasting::TV::TV studies
• Online Access: http://hdl.handle.net/10356/35716
• Institution: Nanyang Technological University

88 p.