Guangxi traditional chinese medicine industry : prospects and challenges

57 p.

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Bibliographic Details
Main Authors: Ang, Chin Leng, Ren, Liqun, Lim, Eng Chong, Yoon, Seung Uk
Other Authors: Michael Heng Swee Hai
Format: Theses and Dissertations
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/35917
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Institution: Nanyang Technological University
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spelling sg-ntu-dr.10356-359172024-01-12T10:23:02Z Guangxi traditional chinese medicine industry : prospects and challenges Ang, Chin Leng Ren, Liqun Lim, Eng Chong Yoon, Seung Uk Michael Heng Swee Hai Wu Yuan Nanyang Business School DRNTU::Business::Industries and labor 57 p. This report provides an insightful analysis of the prospects and challenges face by the TCM industry in China. On-site interviews were arranged with government regulators as well as manufacturers and dealers who directly involved in the TCM industry in both Singapore and Guangxi. To map and understand the forces that are shaping the industry, PEST framework is used to screen the external macro-environment that affects the TCM industry, and the Porter's Forces framework is then used to analyze the competitive intensity and the attractiveness of the TCM market. Master of Business Administration 2010-04-23T02:08:20Z 2010-04-23T02:08:20Z 2007 2007 Thesis http://hdl.handle.net/10356/35917 application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Ang, Chin Leng
Ren, Liqun
Lim, Eng Chong
Yoon, Seung Uk
Guangxi traditional chinese medicine industry : prospects and challenges
description 57 p.
author2 Michael Heng Swee Hai
author_facet Michael Heng Swee Hai
Ang, Chin Leng
Ren, Liqun
Lim, Eng Chong
Yoon, Seung Uk
format Theses and Dissertations
author Ang, Chin Leng
Ren, Liqun
Lim, Eng Chong
Yoon, Seung Uk
author_sort Ang, Chin Leng
title Guangxi traditional chinese medicine industry : prospects and challenges
title_short Guangxi traditional chinese medicine industry : prospects and challenges
title_full Guangxi traditional chinese medicine industry : prospects and challenges
title_fullStr Guangxi traditional chinese medicine industry : prospects and challenges
title_full_unstemmed Guangxi traditional chinese medicine industry : prospects and challenges
title_sort guangxi traditional chinese medicine industry : prospects and challenges
publishDate 2010
url http://hdl.handle.net/10356/35917
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