Go Red for women 2010.

• Main Authors: Chua, Wei Wei., Kok, Yin Yin., Tan, Joyce Cheng Hong.
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38577
• Institution: Nanyang Technological University

Go Red For Women is a health campaign initiated by the American Heart Association and was adopted by the Singapore Heart Foundation in 2005. In Singapore, the campaign aims to promote awareness that heart disease and stroke is the number one killer of women. This report discusses the marketing strat...