Port marketing as a tool of competitive advantage

• Main Author: Choong, Yuon Yee.
• Other Authors: School of Civil and Environmental Engineering
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/38640
• Institution: Nanyang Technological University

Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position...