The big green help.

• Main Authors: Tan, Regina Chunrong., Chan, Nicholette Jodi Pei Wen., Chong, Cherie Hui Ling., Koh, Hoon Kiat.
• Other Authors: Chiong Hong Eng Vivien
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38676
• Institution: Nanyang Technological University

The Big Green Help (TBGH) is a pro-social initiative which was started by Nickelodeon in 2008. The main objective of TBGH is to empower children with platforms to play an active role in making the Earth a greener planet. This paper presents the collaboration by a team of four final-year students f...