The big green help.

• Main Authors: Tan, Regina Chunrong., Chan, Nicholette Jodi Pei Wen., Chong, Cherie Hui Ling., Koh, Hoon Kiat.
• 其他作者: Chiong Hong Eng Vivien
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: http://hdl.handle.net/10356/38676

The Big Green Help (TBGH) is a pro-social initiative which was started by Nickelodeon in 2008. The main objective of TBGH is to empower children with platforms to play an active role in making the Earth a greener planet. This paper presents the collaboration by a team of four final-year students f...