An exploratory study on the emotional, cognitive and behavioural inclinations of the Singapore elderly towards mobile phones.

• Main Authors: Dyeo, Clara Yunwen., Noorhafizzah Abdul Rahman., Lee, Tee Main.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/38719
• Institution: Nanyang Technological University

The study explores the age-based digital divide in Singapore through the emotional, cognitive and behavioural inclinations of the elderly towards mobile phones. Drawing on data from face-to-face surveys (N=500) with respondents aged 55 and above, the study finds that age is inversely related to leve...