Preparedness versus paranoia : examining the effects of over-communicating crisis preparedness messages

• Main Authors: Rasiah Raslyn Agatha, Tay, Kester Yi Xun
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Public relations::Crisis communication
• Online Access: http://hdl.handle.net/10356/38724
• Institution: Nanyang Technological University

Communication plays a vital role in the crisis management plans of organizations. However, research has shown that overly stressing a threat may lead to undesirable outcomes such as desensitization and paranoia. This concept, however, has been under-studied and -emphasized in the crisis communicatio...