Learning from the news : a study of the H1N1 pandemic in Singapore.

• Main Authors: Peh, Xiang Hong., Soh, Veronica Wei Li.
• Other Authors: Shirley Ho Soo Yee
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: http://hdl.handle.net/10356/38785
• Institution: Nanyang Technological University

Using the Cognitive Mediation Model as the theoretical framework, this study examines the influence of motivations, communication, and elaborative processing on public knowledge of the Influenza A (H1N1) pandemic and their intentions to take precautionary actions. A nationally representative RDD tel...