Port marketing as a tool of competitive advantage

• Main Author: Lim, Kiam Ho
• Other Authors: School of Civil and Environmental Engineering
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/39618
• Institution: Nanyang Technological University

Marketing has been used widely as a tool of competitive advantage since the motion became popular in the 1950s. Researchers and practitioners have developed highly sophisticated theories and models to explain how marketing affects a person‟s buying behaviour. Companies have used marketing tactics to...