Gender differences in response to cyberostracism, and Twitter as a virtual aid to the socially excluded.
According to Goleman (2006), we are social beings and we have a basic need for belongingness and acceptance amongst our peers. Unfortunately, social interaction is a reciprocal activity and there are instances where people are neglected or ignored in their social realm. Social exclusion is a phenome...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2010
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| Online Access: | http://hdl.handle.net/10356/39748 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | According to Goleman (2006), we are social beings and we have a basic need for belongingness and acceptance amongst our peers. Unfortunately, social interaction is a reciprocal activity and there are instances where people are neglected or ignored in their social realm. Social exclusion is a phenomenon that has prevailed throughout evolution. This study is focused on a new sphere of social exclusion, cyberostracism, and its effects on gender. With the proliferation of the Internet technology, the experience of social exclusion has taken on a cyber-perspective. Analysis of the experience of cyberostracism in this study supports previous findings that the experience of social exclusion does encourage individuals to engage in promotion-focused behavior, but no support for gender effects was found. |
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