How do popularity and preference affect risk-taking?

• Main Author: Hon, Charlene Xue Lin.
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Sociology::Social deviance
• Online Access: http://hdl.handle.net/10356/39754
• Institution: Nanyang Technological University

We investigated how popularity and preference affect risk-taking behavior. In study 1, popularity of a game was examined to find out if it affects risk-taking behavior in games. Preference of the game was predicted to mediate this effect such that popularity will increase people’s preference for the...