Port marketing as a tool of competitive advantage

• Main Author: Poh, Kevin Tze Wei.
• Other Authors: School of Civil and Environmental Engineering
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Engineering::Maritime studies::Maritime management and business
• Online Access: http://hdl.handle.net/10356/39801
• Institution: Nanyang Technological University

The importance of marketing in port management is gradually being recognized by researchers and port operators all over the world as a tool to remain competitive in an increasingly challenging environment. This research project explores the extent of marketing conducted in the Port of Singapore and...