Why do you use Facebook? Understanding affiliation motivation and perceived social rewards.

• Main Author: Chia, Shi Xian.
• Other Authors: Lee Sau-Lai
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Psychology::Motivation
• Online Access: http://hdl.handle.net/10356/39930
• Institution: Nanyang Technological University

In recent years, social networking sites such as Facebook are new social contact tools that allow people to communicate online. This paper studied the reasons behind the intensive use of social networking sites among college students by exploring the relationship between Facebook use, affiliation mo...