The influence of media and thin idealization on attitudes and behaviour towards obese individuals.

There were two aims to this study. The first objective was to examine relations among media exposure, thin idealization and negative attitudes held towards obese individuals. The second objective was to examine relations between negative attitudes held towards obese individuals and behaviour towards...

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Bibliographic Details
Main Author: Ko, Si Hui.
Other Authors: Ang Pei-Hui, Rebecca
Format: Final Year Project
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10356/39958
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Institution: Nanyang Technological University
Language: English
Description
Summary:There were two aims to this study. The first objective was to examine relations among media exposure, thin idealization and negative attitudes held towards obese individuals. The second objective was to examine relations between negative attitudes held towards obese individuals and behaviour towards them. A total of 481 Singaporean students 10 - 17 years old from two primary schools and a secondary school participated in the investigation. Using the framework by Baron and Kenny (1986), thin idealization was found to fully mediate the relationship between media exposure and negative attitudes held towards obese others. A significant association was also found between negative attitudes and behaviour towards obese individuals. Implications of these results on reducing discrimination of obese children in Singapore schools are discussed.